SBI PO Question Paper 2011 General Awareness, Marketing and Computer (Part 5)

41. The key challenge to market driven strategy is-
Choose the right option

[A] Selling maximum products
[B] Employing maximum DSAs
[C] Delivering superior value to customers
[D] Being rigid to changes
[E] Adopting short term vision

42. Effective selling skills depends on-
Choose the right option

[A] Size of the sales teams
[B] Age of the sales teams
[c] Peerstrength
[D] Knowledge level of the sales team
[E] Educational level of the sales team

43. Generation of sales leads can be improved by-
Choose the right option

[A] Being very talkative
[B] Increasing personal and professional contacts
[c] Being passive
[D] Engaging recovery agents
[E] Product designs

44. A Market Plan is-
Choose the right option

[A] Performance Appraisal of marketing staff
[B] Company prospectus
[c] Documented marketing strategies
[D] Business targets
[E] Call centre

45. Marketing channels mean-
Choose the right option

[A] Delivery objects
[B] Sales targets
[C] Delivery outlets
[D] Delivery boys
[E] Sales teams

46. Social Marketing means-
Choose the right option

[A] Share market prices
[B] Marketing by the entire society
[C] Internet Marketing
[D] Marketing for a social cause
[E] Society bye-laws

47. Service Marketing is the same as-
Choose the right option

[A] Internet Marketing
[B] Telemarketing
[C] Internal Marketing
[D] Relationship Marketing
[E] Transaction Marketing

48. Market driven strategies include-
Choose the right option

[A] Identifying problems
[B] Planning marketing tactics of peers
[C] Positioning the Organisation and its brands in the market place
[D] Internal Marketing
[E] Selling old products

49. Innovation in marketing is same as-
Choose the right option

[A] Motivation
[B] Perspiration
[C] Aspiration
[D] Creativity
[E] Teamwork

50. Personal Loans can be canvassed among-
Choose the right option

[A] Salaried persons
[B] Pensioners
[C] Foreign Nationals
[D] NRI customers
[E] Non-customers